Pride Party

Pride Party needed more than a poster — it needed a world people could wear, wave and take home. The identity centers on an untamed horse: proud, in motion, impossible to hold still.

The system had to work across wildly different surfaces — a main poster, a t-shirt line, hand fans and cups, tickets, partner-bar logos and short motion pieces — while staying loud, joyful and unmistakably itself.

The horse artwork was developed iteratively — AI-assisted image generation for pose and movement studies, then heavy compositing and retouching in Photoshop until the mane, tail and stance felt right. Clouds, type and ornament were built as a reusable kit.

From that kit came the poster series and every physical piece: black and white t-shirt colorways, a printed fan and cup pair in color and mono, event tickets, and animated versions of the artwork for social teasers.